Participants apply the acquired knowledge, tools and methods to practical tasks individually and in small groups
FIND OUT HOW THE RETAIL INDUSTRY IS CHANGING AND HOW YOU CAN STRENGTHEN YOUR STRATEGIC POSITION
The retail industry is in the midst of a radical transformation of business models, driven by digital, data-driven approaches and concepts.
Retailers are increasingly looking to capitalise on the opportunities presented by omnichannel models and are investing more heavily in technology and innovation to replicate the success of disruptive players.
Data has become a key asset for retailers, and this is driving the need to adopt data-driven management practices to succeed in the highly competitive retail market.
A few years ago, the concept of 'Retail 4.0' emerged, leading to a new paradigm known as 'OneRetail'. Some of the major players that are actively adopting new business models include Nike, Amazon and Aldi, including M.Video, Vkusvill and others.
THE WORKSHOP WILL PROVIDE YOU WITH ANSWERS TO THE FOLLOWING QUESTIONS:
- What type of business model does your retail company use and what are the key success factors?
- What business processes need to be changed to move to Retail 4.0?
- Where is the greatest potential for improvement and efficiency in the current business model?
- What is the Retail 4.0 business model: what are the key elements and success factors of the Retail 4.0 business model?
- What technologies are critical to transforming a retailer's business model?
- How can the quality of decision making be improved by increasing the data intensity of processes?
- What are the key decisions that make a retailer data-driven?
- What is the role of management and staff and what new profiles are needed?
WORKSHOP PARTICIPANTS
Owners
and CEOs
IT
Directors
Chief Transformation Officers
Commercial Directors
Chief Operating Officers
Business Development and Strategy Directors
Become familiar with the author's digital maturity model and retail best practices
Analyse and define the strategic position of the organisation and its function
Understand methods for selecting the optimal digital transformation strategy
Analyse the constraints and key success factors of the transformation
During the workshop, you will analyse key solutions for preparing to increase the data intensity of processes in all functions of a retail company
Receive a detailed description of the models and a set of checklists for practical application
40%
of the time for practical exercises
As a result
of the program
you will
master the strategic toolkit in practice
begin to apply the methodology for transforming retail companies' business models
familiarise yourself digital redesign methodology
form practical solutions in the form of a matrix for transforming the current business model of the retail network of the workshop participant company
WHY IS IT USEFUL TO ATTEND THE WORKSHOP?
FIRST
IN THE INDUSTRY
4Retail Business School is an independent private school positioned as the unique retail solutions school in the industry.
The school's mission is to help retailers find new meaning and form by educating leaders.
EDUCATORS
EXPERTS
Authors of books and unique practical methods for improving retail efficiency, current managers and executives in consulting and retail.
PRACTICAL
ORIENTATION
Program participants spend more than 40% of their time working on practical assignments, both individually and in small groups.
COMMUNITY
GRADUATES
We have over 500 students from Ukraine,
Kazakhstan, Uzbekistan, Russia, Belarus and other CIS countries.
You will study alongside CEOs and top managers
from leading retail companies in the CIS, which is
great for sharing experiences and fresh ideas!
CERTIFICATE
ISSUE
A high standard of quality certificate training
Breakthrough program for real results.
TRAINING FORMAT
AND WORKSHOP ATMOSPHERE
A two-day intensive with an interesting agenda
delivered in a face-to-face format.
Facilitators and experts
PAVEL RYUKHOV
- Retail and wholesale professional.
- EMBA from the University of Antwerp Business
School.
- Head of Store Operations, Head of Logistics and
Customer Service at Metro AG, International Office,
Düsseldorf, more than 20 years of experience.
- Leading the implementation of new technologies
and omnichannel: Self Checkout, Scan&Go, Fast
Checkout, Queue Busting.
- Extensive experience in project management, store
operations, supply chain, business process
improvement (including IT applications),
development and implementation of commercial
initiatives.
- Co-author of the Data-driven Retailing Maturity
Levels model.
20 YEARS OF INTERNATIONAL EXPERTISE
AUTHORS AND EXPERTS IN DATA-DRIVEN RETAILING
The methodology will help you to make rational decisions that will improve your business in the medium and long term, and to avoid being carried away by trendy technologies without proven financial and operational benefits
ALEXANDER SHUBIN
- PhD, Managing Partner of myRetail Strategy Partners, more than 20 years of retail experience and more than 50 major projects.
- Founder of the data-driven dynamic retail pricing solution "SmartPricing".
- Member of the Association of Independent Directors / Strategic Development Directors in three retail companies.
- Education: Stockholm School of Economics International EMBA Strategic Market Development, MIT Sloan School of Management - Digital Business Strategy.
- Author of the book "Retail Business Models: How to Compete with the Giants" and the study "One-Retail Singularity Point of Retailing" 2021.
- Co-author of the Data-driven Retailing Maturity Levels model.
WORKSHOP AGENDA
DAY 1
DATA-DRIVEN BUSINESS MODEL TRANSFORMATION
- Traditional business models and key success factors.
- Effectiveness of traditional models.
- Competitive strategy and building sustainable competitive advantage
- Disruption of traditional business models: why is it happening?
- Retail tech radar: the most promising retail technologies.
- The three areas of digital transformation: Machines, Platforms, Crowds
- The investment trap with no ROI, the tech hype.
- Working with startups, more questions or solutions?
- The strategic matrix of data-driven retail Transforming culture and leadership
- Key solutions for increasing the data intensity of operational processes
- Developing employee skills in the context of digital transformation
- First transformation area. The balance between AI and ML and the individual.
- Second area. Platforms.
- Platforms: Network effect. Complementarity.
- Third area of digital transformation. Experts and the crowd. How crowdsourcing beats experts.
Practical work: Mapping new business practices from business model transformation initiatives.
DAY 2
RETAIL 4.0
A NEW DIMENSION IN RETAIL
- Why don't the best transformation strategies work? Discussion and search for key success factors
- The fundamentals of Retail 4.0 concepts and business models
- Key technologies used in Retail 4.0 and creating a map of breakthrough innovations
- Analysing and improving the customer journey: creating an integrated customer experience.
- Moving a business from a product offering to a CX CustomerValue Stream
- Developing a CX strategy for long-term competitiveness
- The new science of retail. Technology to analyse big data and gain additional insights: using machine learning
- Loyalty 4.0: A new level of loyalty and personalisation. Loyalty programme examples that focus on engagement
- IT platform and architecture for omnichannel and Retail 4.0 business model transformation
- Data-driven retail maturity model
- Case study of a well-known retailer
- Shark tank presentation of strategies and feedback from experts and peers
A novelty from the workshop experts
BOOK CONTENT
Maturity model and framework for digital transformation of a retail company's business model
THE "DREAM" AND THE INFORMATION SOCIETY
- The transition from the industrial to the information society
- Changing value systems and the concept of sustainable development
- Metaverse: we are not buying a product but digital content and a story
- Digital twins, shadows and the social dilemma
- AI - everything, everywhere and at once
- What lies beyond the information society
THE CHANGING LANDSCAPE OF CONSUMER MARKETS AND RETAIL
- New generation - new mores: how a generation is changing retail
- It's not just what I buy, but how I buy it.
- The habit of being on autopilot
- Always in touch with the here and now
- From idea to consumer: changing supply chains
- Smart contracts - will the middleman remain?
PARADIGM SHIFT IN RETAIL BUSINESS MODELS
- Traditional retail business model archetypes
- Key success and competitive factors and the value of traditional retailers
- Digital reality pressures: development of e-commerce, marketplaces, D2C
- Disruption of retail store formats and phy-digital
- Resource constraints and labour market pressures
DATA-DRIVEN RETAILING: FROM PHYSICAL SHOP TO DIGITAL RETAIL AND BACK AGAIN
READ THE EXCERPT DATA-DRIVEN RETAILING - PDF
- Retail 4.0 - the evolution of retail from store to customer experience
READ THE EXCERPT - PDF
- The crowd effect: social media, ecosystems and platforms
READ THE EXCERPT - PDF
- Core value of the new retail business model, economics of transformation, sources of economic impact
READ THE EXCERPT - PDF
- Data-driven retailing as a competitive advantage and new management paradigm
READ THE EXCERPT - PDF
- Data-driven retail decision making and the HiPPO effect
READ THE EXCERPT - PDF
- Key technologies changing the retail landscape and their impact on business functions (including AI - leverage: how to turn data into value in retail)
READ THE EXCERPT - PDF
- From mass marketing to truly personalised offers
- Data-driven dynamic pricing in retail
- Loyalty 4.0 from transactions to enhanced customer experience
- Assortment optimisation
- SCM and inventory management based on data and ML
- Retail operational process transformation
- Payment control, risk management, credit scoring analysis
- IT architecture: from analysis to action
DATA-DRIVEN RETAILING TRANSFORMATION FRAMEWORK
- Data-Driven Retailing Strategic Matrix
- Data-driven retailing maturity model: five stages
- Four areas of retail business model transformation: ML, PL, CRW, CX
- Where we are now: assessing a retailer's current stage according to the maturity model
- How to stay ahead of the competition: Staying ahead of innovation
- Building a strategy and transformation map for data-driven retail
THROUGH THE "THORNS TO THE STARS": IMPLEMENTATION AND CHALLENGES
- Specifics of implementing innovation in retail: operational dependencies
- Transformation Management Office
- The role of employees in the transformation (working culture, retraining)
- Roadmap: Selection of specific use cases
- Choice of solution: scenarios (do-it-yourself or buy-off-the-shelf)
- Development formats
- Making a bed in time or cyber security as a top priority
- SMBs - faster than Enterprises?
Other materials from our experts
TRADITIONAL BUSINESS MODELS OF RETAIL COMPANIES
Author: Alexander Shubin
The book "Business Models of Retail Companies: How to Compete with Giants" by Alexander Shubin has gained considerable recognition in the market.
The book is oriented towards practitioners and specialists familiar with retail business and strategic management, facing large-scale strategic challenges in the development and improvement of a retail network.
It comprises a set of conceptual ideas, templates, tools, tables, and questionnaires, with brief comments and examples from practice that you can start using tomorrow.
Many examples of tool and template usage are provided for retail companies operating in the FMCG sector. However, colleagues from other sectors of the retail market can also find much useful information.
The book contains 32 templates and tools that can be directly used to address your tasks, and over 20 conceptual ideas marked with a special symbol ◊ - these are worth paying attention to.
The book is primarily addressed to CEOs, owners, directors of strategic development, operations, commercial directors, and marketing directors.
DATA-DRIVEN RETAILING MODEL
Article
Authors: Alexander Shubin and Pavel Ryukhov
The first book describes traditional business models of retail companies. However, models are constantly changing, and new ones emerge.
So, what is happening in the market now?
Currently, at the peak of demand, is the modern data-driven retailing model developed by industry experts Pavel Ryukhov and Alexander Shubin. This model represents the digital maturity of a retail company, allowing for the analysis and determination of the company's strategic position and function. It also introduces methods for choosing the optimal strategy for digital transformation.
GET THE FULL VERSION OF THE ARTICLE about this model – it will be the main topic of discussion at the workshop. To do this, please leave your request below.
The participation costs for the session
VIP
$ 890
- 2-days program
- Materials
- Certificate
- 2-hours post workshop consultation by workshop experts
- VIP-dinner on April 11th with workshop experts
corporate
$ 490
- 2-days program
- Materials
- Certificate
- For 3 and more participants from one company
- -- -
The atmosphere of our events
WORKSHOPS
WITHIN THE FRAMEWORK
"RETAIL STRATEGIES
CENTRAL ASIA"
A ROUND TABLE WITHIN THE FRAMEWORK OF A CLOSED SUMMIT
THEY TRUST US WITH THEIR TRAINING
LEARN FROM THE INDUSTRY LEADERS, USE IN PRACTICE AND STRENGTHEN YOUR COMPANY'S STRATEGIC POSITION
TOO "RetailStrategiya"
Legal address: 010000, Kazakhstan, Astana city, Saryarka district, Saryarka Avenue, building 17, VP30